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Insights in Recruitment Marketing

5 things to consider when hiring Gen Z
5 things to consider when hiring Gen Z
Gen Z - those born between 1996 and present - are forgoing university and entering the workforce earlier than previous genera...
29/10/19
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The power of content marketing
The power of content marketing
Digital marketing continues to rise in popularity in line with the rapid increase of internet users. The global digital popul...
27/03/19
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The art of writing a good job advert
The art of writing a good job advert
Knowing how to write a good job advertisement is perhaps the most important skill you can have as a recruiter. After all, can...
09/05/18
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Five things you need to know about recruiting Millennials
Five things you need to know about recruiting Millennials
Officially classed as ‘a person reaching adulthood in the early 21st century’, Millennials will make up 50% of th...
21/02/18
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Why investing time into building great team profiles is vital if you have a careers website
Why investing time into building great team profiles is vital if you have a careers website
Recruitment is a personality-focussed business. Employers and recruiters are constantly on the lookout for that candidate who...
29/01/18
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How to write a great email marketing campaign
How to write a great email marketing campaign
Our inboxes are getting fuller. With a staggering 269 billion emails being sent every day, it can be hard to sift out the goo...
30/11/17
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How should you be measuring the success of your new careers website?
How should you be measuring the success of your new careers website?
Your new careers website has finally gone live. The brief has been written, the functionality decided upon and the designs th...
27/11/17
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How to optimise your digital marketing strategy through social media
How to optimise your digital marketing strategy through social media
A digital marketing strategy is nothing without social media. Though paid advertising and SEO strategies will boost your onli...
06/11/17
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How to write the perfect blog post
How to write the perfect blog post
Content marketing is an essential part of modern-day business. With 65% of businesses choosing blogging as their top method o...
05/10/17
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Why you should be paying more attention to your CTA
Why you should be paying more attention to your CTA
Your recruitment website needs a dedicated knowledge hub for your blogs and other resources. Not only can it transform your c...
07/09/17
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Why you should stop investing in job boards
Why you should stop investing in job boards
Job boards and job aggregators are a staple of recruitment life. Collating millions of jobs from around the country- and, for...
26/07/17
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Profiles Creative website goes live
Profiles Creative website goes live
The new Profiles Creative website is live. Delivering the best creative jobs to the best creative talent in the industry, thi...
12/07/17
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How important is a well-rounded digital marketing strategy in recruitment?
How important is a well-rounded digital marketing strategy in recruitment?
Keeping up to date with changes in digital marketing can be a challenge for many recruitment agencies. The busy nature of rec...
06/10/16
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Recruitment: The power (and importance) of storytelling
Recruitment: The power (and importance) of storytelling
It has been said many times in the past (and very often by me) that resourcers and recruiters need to think about their candi...
03/10/16
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Why isn't your content marketing strategy working?
Why isn't your content marketing strategy working?
"Content is King". "The power of content". "Content marketing". "Killer Content". "Google Penguin/Panda/Care Bear/wha...
14/09/16
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4MAT joins The Conversation
4MAT joins The Conversation
The annual In-house Recruitment Conference is about to kick off in London, and we’re pleased to announce that 4MAT is j...
13/04/16
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Measuring up: Does Content Marketing work?
Measuring up: Does Content Marketing work?
How do you know when content marketing is working for your business? Our Content Marketing Manager, Emma, tells us more.&...
16/03/16
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Content Marketing: You're Doing it Wrong
Content Marketing: You're Doing it Wrong
Content marketing is no new kid on the block.  Despite many organisations still trying to catch up with the rise an...
17/02/16
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What's Trending: Recruitment Marketing 2016
What's Trending: Recruitment Marketing 2016
"The world of digital recruitment will continue to change rapidly throughout 2016." We spoke to our Head of Digital Marketin...
02/02/16
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What's Trending: Content Marketing 2016
What's Trending: Content Marketing 2016
Have you planned your content marketing strategy for 2016? Traditionally, the dawning of the new year brings with it...
28/01/16
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The In-house Recruitment Breakfast
The In-house Recruitment Breakfast
4MAT are delighted to announce that, on Wednesday 4th November, we are an event partner for a round-table networking breakf...
26/10/15
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My First Week: Emma Smith
My First Week: Emma Smith
Meet our latest member of the team; Emma. She has joined 4MAT to take on the role as our Content Marketing Manager.  ...
23/10/15
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Relevant Content for Relevant Candidates
Relevant Content for Relevant Candidates
The Internet has come a long way away from what it used to look like, thanks to rapid advancements made by smartphone techn...
22/10/15
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