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Insights in Recruitment Marketing

How to optimise your careers site for Google BERT
How to optimise your careers site for Google BERT
BERT, short for Bidirectional Encoder Representations from Transformers, is the most important Google update in the last 5 ye...
14/01/20
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Employee recruitment strategies that will attract the best candidates
Employee recruitment strategies that will attract the best candidates
If you’re looking to employ the best candidates, there are a few things you need to consider. To create the best employ...
03/10/19
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Attracting organic traffic to your careers website
Attracting organic traffic to your careers website
Organic traffic references the number of visitors to your website derived from search engine results and is one of the most i...
24/09/19
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How the UK’s low unemployment rate will affect your recruitment business
How the UK’s low unemployment rate will affect your recruitment business
The UK has an unemployment rate of only 4% — the lowest since 1975. The Office for National Statistics have reported a ...
12/02/19
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PPC vs. Organic: what do you need to know?
PPC vs. Organic: what do you need to know?
Bullhorn’s recent report ‘The State of Recruitment Marketing in 2018’ threw up some interesting statistics ...
09/08/18
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Three reasons you should be investing in SEO
Three reasons you should be investing in SEO
SEO can be a complex- and time consuming- strategy to get right, especially in the busy world of recruitment. Though it might...
09/03/18
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Getting your jobs optimised by Google
Getting your jobs optimised by Google
Staying relevant in an ever-changing market is all about getting your jobs optimised by Google. It's not just important in...
05/01/18
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Polls indicate an upswing in SEO investment at the expense of job boards in 2018
Polls indicate an upswing in SEO investment at the expense of job boards in 2018
Google for Jobs has exploded into the recruitment industry over the past few months. With the aim of consolidating its huge i...
08/12/17
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Is Google for Jobs here in the UK?
Is Google for Jobs here in the UK?
All the talk about GDPR may have taken centre stage over the past weeks, but under the cover of this Google seems to have bee...
28/09/17
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Why should you upgrade your careers website?
Why should you upgrade your careers website?
Careers websites. For all the noise we at 4MAT make about them, there’s a solid reason for doing so. Many employers loo...
20/09/17
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Google Hire goes live worldwide
Google Hire goes live worldwide
Last month, Google launched Google for Jobs, a radical new venture aimed at revolutionising the recruitment industry for thou...
20/07/17
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How to make the most of paid advertising
How to make the most of paid advertising
In a recruitment industry that’s becoming increasingly competitive, it’s becoming harder to make your job adverti...
05/06/17
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