Accessibility Links

Insights in Recruitment Marketing

How to optimise your careers site for Google BERT
How to optimise your careers site for Google BERT
BERT, short for Bidirectional Encoder Representations from Transformers, is the most important Google update in the last 5 ye...
14/01/20
View article
Employee recruitment strategies that will attract the best candidates
Employee recruitment strategies that will attract the best candidates
If you’re looking to employ the best candidates, there are a few things you need to consider. To create the best employ...
03/10/19
View article
Attracting organic traffic to your careers website
Attracting organic traffic to your careers website
Organic traffic references the number of visitors to your website derived from search engine results and is one of the most i...
24/09/19
View article
How the UK’s low unemployment rate will affect your recruitment business
How the UK’s low unemployment rate will affect your recruitment business
The UK has an unemployment rate of only 4% — the lowest since 1975. The Office for National Statistics have reported a ...
12/02/19
View article
PPC vs. Organic: what do you need to know?
PPC vs. Organic: what do you need to know?
Bullhorn’s recent report ‘The State of Recruitment Marketing in 2018’ threw up some interesting statistics ...
09/08/18
View article
Three reasons you should be investing in SEO
Three reasons you should be investing in SEO
SEO can be a complex- and time consuming- strategy to get right, especially in the busy world of recruitment. Though it might...
09/03/18
View article
Getting your jobs optimised by Google
Getting your jobs optimised by Google
Staying relevant in an ever-changing market is all about getting your jobs optimised by Google. It's not just important in...
05/01/18
View article
Polls indicate an upswing in SEO investment at the expense of job boards in 2018
Polls indicate an upswing in SEO investment at the expense of job boards in 2018
Google for Jobs has exploded into the recruitment industry over the past few months. With the aim of consolidating its huge i...
08/12/17
View article
Is Google for Jobs here in the UK?
Is Google for Jobs here in the UK?
All the talk about GDPR may have taken centre stage over the past weeks, but under the cover of this Google seems to have bee...
28/09/17
View article
Why should you upgrade your careers website?
Why should you upgrade your careers website?
Careers websites. For all the noise we at 4MAT make about them, there’s a solid reason for doing so. Many employers loo...
20/09/17
View article
Google Hire goes live worldwide
Google Hire goes live worldwide
Last month, Google launched Google for Jobs, a radical new venture aimed at revolutionising the recruitment industry for thou...
20/07/17
View article
How to make the most of paid advertising
How to make the most of paid advertising
In a recruitment industry that’s becoming increasingly competitive, it’s becoming harder to make your job adverti...
05/06/17
View article
Why SEO should be at the heart of your recruitment strategy
Why SEO should be at the heart of your recruitment strategy
When it comes to recruitment, the key to getting a high number of applications- and a high number of quality candidates to ap...
26/05/17
View article
Why Google For Jobs is going to shake up the recruitment industry
Why Google For Jobs is going to shake up the recruitment industry
Google is one of the most powerful companies in the world. We interact with it daily on our phones and desktop PCs. Whether i...
23/05/17
View article
Google is the New Battle Ground for Talent
Google is the New Battle Ground for Talent
71% of all job searches start on Google - Fact.That number gets bigger every day - Fact.Google owns virtually every digital...
23/05/16
View article
What's Trending: Recruitment Marketing 2016
What's Trending: Recruitment Marketing 2016
"The world of digital recruitment will continue to change rapidly throughout 2016." We spoke to our Head of Digital Marketin...
02/02/16
View article
Relevant Content for Relevant Candidates
Relevant Content for Relevant Candidates
The Internet has come a long way away from what it used to look like, thanks to rapid advancements made by smartphone techn...
22/10/15
View article
Should You Give Your Jobs to Adzuna?
Should You Give Your Jobs to Adzuna?
Getting calls from Adzuna? Head of Marketing Services Warren Davidson examines the upstart trying to take on Indeed.If you ha...
27/07/15
View article
Back to Top