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Insights in Recruitment Marketing

Making your careers site analytics make sense
Making your careers site analytics make sense
Your career site analytics can be an invaluable resource to tap into, providing you with the details you can use to improve y...
08/12/17
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Google's Long-Term Plan: What's it all about?
Google's Long-Term Plan: What's it all about?
In an age of saturated search results and fierce competition for jobs, finding and advertising vacancies effectively is provi...
07/12/17
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How to build the business case for careers site investment
How to build the business case for careers site investment
Your careers website can be your single most valuable marketing resource, bringing with it a host of benefits such as increas...
06/12/17
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Scarcity work: what is it, and how can you use it to boost your application rate?
Scarcity work: what is it, and how can you use it to boost your application rate?
In today’s competitive market, businesses need to offer their customers something extra if they want to convince them t...
30/10/17
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How to write the brief for your new recruitment website
How to write the brief for your new recruitment website
In an industry as competitive as that of recruitment, it’s always a good idea to stay ahead of the curve, and one of th...
26/09/17
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Why should you upgrade your careers website?
Why should you upgrade your careers website?
Careers websites. For all the noise we at 4MAT make about them, there’s a solid reason for doing so. Many employers loo...
20/09/17
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