Sacco Mann have been a customer since 2010 and, following a review of the state-of-the-art DV4 recruitment platform, a new website was commissioned in 2014. Our focus was to increase overall traffic through effective SEO and paid advertising, while developing a new website experience that capitalised on the great content and personalisation functionality to be built into the new website.
Through meticulous briefing and understanding of Sacco Mann’s business needs, we created a new and engaging user experience that took advantage of industry-leading functionality. Users to the new Sacco Mann website can personalise their experience by entering their name, preferred job category and location – without the need to register. Each time a user returns, all their jobs and content are tailored to their area of practice and location, delivering a highly personal experience as candidates and clients can find what they are looking for much faster and with greater relevancy.
Throughout the creation of the website, our SEO team worked in tandem with the design and development team in order to provide a site architecture and navigation that were suitable for high-performance in SEO best-practice and web traffic.
4MAT’s Marketing Services team manage Google AdWords and Indeed on behalf of Sacco Mann, super charging our ongoing SEO work on the site structure, content and link profile. Sacco Mann are also able to take advantage of the strongly preferential relationship 4MAT have with Indeed, thanks to the sizeable annual budget we manage.
In a recent 10-month period, traffic has grown 36%, while CV submissions has risen a substantial 68%. CVs generated organically (i.e. via Google) have grown 58% while our paid advertising campaign has delivered 45% more CVs than prior to the marketing partnership. The dominant source of traffic has been from Sacco Mann’s core areas, demonstrating the benefits of a focused approach to geo-targeting in organic and paid marketing campaigns.